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- Working, Commuting, Shopping, Traveling, Walking, Visiting, Coming
and Going.
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- Create a Distribution Platform Which:
- Continuously Reaches Business Audiences
- Integrates Broadcast Quality Video, Interactive Information on Demand
and Traditional Advertising Messages in a Unique, Flexible &
Programmable Platform
- Develop and Deliver an Annuity-based Business Model To:
- Generate Ongoing Revenues for 5-20 Years
- Permit for Seamless Scalability, Connectivity and Interoperability With
Each Location
- Build the Premiere Knowledge Center for Connectivity to the B2B and
Business-to-Targeted-Consumer Marketplaces
- Design a Distribution Model Which:
- Is Easily Upgradeable
- Can Be Maintained Via a Central Location
- Is Modular to Meet Customizable Configurations
- Provide Multiple Applications
- Target Vertical Markets
- Address Both Internal As Well As External Audiences
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- Media Screens will Attract a Variety of
- National & Regional Business-to-Business-Professional Advertisers
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- Recent Accomplishments
- Completion of Private Placement Memorandum, Business Plan, and
Financial Model
- Assembly of Core Management Team
- Major Accomplishments
- Development Over 3 Years:
- $200,000 Cash Invested
- $2,000,000 of Intellectual Property Development
- Beta Version Platform Fully-functional
- Letters-of-Intent from Building Owner/Operators
- Letters-of-Intent from Advertisers and Media Brokers
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- Ad Sales
- Hybrid Strategy Using Both
- Existing Independent Advertising Sales Representative Agencies
- Leverages Existing Relationships and Scale
- Direct Corporate Sales
- Site Development
- Leverage High-level Relationships in Each Target City
- Independent Contractor Relationships for Initial Site Development
- Local Company Personnel for Ongoing Relationship With Properties
- Marketing
- Strong Marketing and Sales Collateral to Support Independent Reps.
- Customer-Centric, Continuous Improvement, Measurement
- Research: Psychographics,
Demographics & Target Markets
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- Simple
- Capital Expenditure Cost Structure is Straightforward
- Advertising Revenue Driven
- 3-Phase Rollout
- Conservative
- Ad Rates Set by Industry Experts and Well Within the Norm
- Large Price Drop (60%) Between Tiers 1 and 3
- 75% of Platforms Assigned to Tiers 2 and 3
- Heavy Revenue Discount (53%) During Initial 12 Month Seasoning Period
for All Tiers
- Powerful
- Strong Positive Cash Flow and Net Income
- Attractive IRR
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- A “Seasoning Process” Computation Discounts Revenue During the Initial
12 Months of Each Screen Installation
- First Six Month Revenues Are Discounted 50%
- Second Six Month Revenues Are Discounted 30%
- Seasoning Accounts For:
- Introductory Discounting & Promotions
- Media Buying Scheduling
- Installation Time
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- Financing Requirements Are Framed By:
- $3 Million Investment Gets Us 85 Screen Installations
- $9 Million Investment Gets Us up to 300 Screen Installations
- Another $4million Allows Us to Bootstrap to 3000 Screens Over Three
Years.
- Discussions with strategic partners may have equity implications:
- Real Estate Owners/operators
- Large National Advertisers
- Vendors of hardware, software, bandwidth and Content
- Leasing of Hardware
- Possible International Distribution and Licensing
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- Discussion
- Open Issue List
- Next Meeting Date
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